What if it Works?

Once I was approached by a potential client who had a great attitude, a lot of energy, and several good ideas. We had some great back-n-forth brainstorming, which led to even more ideas and more positive energy toward the project.

After our discussion I asked, “OK, so what if it works?”
 
“Don’t you mean what if it DOESN’T work?” they replied.

What I was asking was if they were ready to absorb an increase in business if all these great marketing ideas work. Will they be able to handle the increased work load and customer base? Is your website setup to properly and efficiently funnel customers? Take orders? Take payment? Do you have the time for 3-4 new client appointments each week AND keep doing the work you need for current customers?
 
Small business owners often focus so much on the growth they overlook the logistics needed to handle that growth. A responsible marketing partner will help small business owners identify what I like to call “marketing whiplash,” the potential of increased marketing and/or advertising causing an overwhelming amount of new business, orders or customers.
 
A solid marketing plan can provide incremental targets and goals, which can help regulate the growth seen from it. Ensure your rush for success and growth is not actually setting yourself up to fail, or your potential new customers. Figure out where your “trouble spots” might be, then ask yourself, “Am I ready?” If the answer for some is, “No,” determine what steps need to be taken to get you ready.