It's Just Hair

I proudly admit to having fashioned several of the classic “80’s Punk” hairstyles back in the day. My mother supported them, my father despised them, and I thought I was so cool expressing my “counter culture” attitude in everyone’s face.
 
My son started showing his teenager spirit through clothing, which I was OK with. Then it moved to an earring. My wife supported it, I despised it, and my son thought he was so cool. When I started to panic at the start of the “hair phase,” my wife profoundly told me, “Calm down – It’s just hair.”

Her point – Let him experiment. It’ll grow back, can be cut off, can be colored, will fade out. It’s a temporary expression of his personality. And the cool part I failed to consider – My son was OK with trying to figure out what HE liked, regardless of outside opinions.
 
You can approach small business marketing in the same manner. Experiment with different marketing and advertising strategies. Vary your message, your media outlet, your offers, the frequency. If they work – Great! You’ve just found something which works for you and your business. If it flops, at least you’ve gained valuable data to help you plan for next time.
 
One benefit a small business has – Agility. You can add, remove, change, update and experiment quicker and easier than large corporations. Don’t be afraid to experiment with new ideas or a different approach. Work to create that personality for your business... even if that means being that business owner with the “crazy haircut.”