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Shame on Me!

2/22/2016

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People continually mistake marketing for advertising (see my “Scrambled to Soufflé” post.) While advertising is important, the KEY to effective marketing is great communication. Communicating with customers, the general public, your staff – You need to communicate about your business effectively with all these people.
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For Christmas, I purchased a gift card for my son – Of course, from a small business located near our home. The week after Christmas, I took my son to this store to use the gift card and the store was closed. Middle of the day/week, normal hours – Lights out, no sign. This process repeated itself again two days later. Multiple phone calls and visits to the stores website and still nothing. For all we knew, the store was out of business. My son and I were angry, and I suspect many others as well.

Turns out, the owner’s mother passed away unexpectedly the day after Christmas, and the owner was dealing with all the issues related to that. We found that out a week later when we finally were able to shop. We extended our sympathies, and felt bad about being angry.

Which brings me to, well, me. I have not posted a blog entry since November of 2015, without ANY explanation. The “Interwebs” may have determined I’m no longer in business. Bad approach, me.

In both the shop owner’s case and mine, a brief communication as to WHY we seemingly disappeared would have made a HUGE difference in the perception of others. No anger, no assumptions. We both should have quickly and professionally communicated to those invested in our businesses. A solid lesson learned for ALL small business owners.

So, in my case, an increase in business, coupled with crazy holiday schedules, and a few serious health issues with family members all had an impact on my "blog writing time." Things have settled, somewhat, but I am back and ready to blog!

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