All Your Customers Wear Glasses

I wear glasses. My wife wears glasses. Roughly 65% of the US population wears glasses to correct their vision. How, then, is it possible all customers wear glasses?
 
My wife and I enjoy Mexican food, and our “go to” place unexpectedly closed a few months back. Obviously, there are other restaurant options, but we

liked THIS place. We formed this opinion after dining at multiple options in our area. Now we’re looking for a new place and have asked others for their input.
 
Some rattled off names, like we just moved here and needed a summary of the local Mexican restaurants, while others told us about all the places NOT to go. For those who provided a suggestion, all stated it was the “best” Mexican restaurant around and it had the best (name entrée here) they’d ever had.
 
My wife and I had eaten at some of the suggested places, and I assure you, they did NOT have the best (name entrée here) I’d ever had, not even close. How is that? How can a place have both the best and worst of something? Why is a place a favorite to one and on the “Do Not Go” list for others?
 
It’s their glasses, or in other words, the lens through which they see the world. One set of lenses sees the best burritos in town, the other, not so much. Every four years, roughly 50% of our population thinks one political candidate should be President, the other 50%, not so much.
 
We all have a lens through which we view the world. It has been formed over years and influenced by any number of factors. Your product, your service, your marketing message… All are viewed through the lens of customers. Understanding and knowing how you want your product/service viewed is critical, just realize not everyone else will see it that way… and that’s OK.