What I am NOT
I am NOT an Ad Agency. Since I am NOT an agency, I do not have the traditional costs an agency must cover, often through recurring monthly charges. I’ve worked with and used agencies in the past, and will do so in the future - They are a key piece of the marketing industry. My experience, however, indicates agencies are often too costly for small businesses and often struggle to respond to the specialized needs of small business owners.
I am NOT a Media Company. Every day, small business owners are approached by local radio or TV stations, a billboard company, newspaper, even a yellow-ish phone directory, all stating how they are the PERFECT place to advertise. Small business needs media outlets - They help to get your message out. It is best, however, when businesses decide for themselves which marketing tools to use, not the company trying to sell them the product/service. You should control the situation - Making the decisions which best match your goals, plans & budget.
I am NOT trying to sell you a specific marketing product, system or solution.
I am NOT trying to sell you anything except myself. I do NOT promote a “Sure-fire, 100% Guaranteed, Never Fails” marketing system. I don’t suggest the same “perfect solution” to every client. I do what is best for YOUR business. There is no perfect progam, no magic system, and without question, no ONE solution which works for ALL businesses. My job is to figure out a personalized approach which works best for you.
I am NOT a "Budget Buster." Small businesses struggle to make every dollar count – I understand that. I help find low-cost, often FREE, solutions which can work for you. I never mark up third party services - If we use a printing company and the bill is $300, you pay $300, not $345…or more! I don’t bill for phone calls or emails, and never suggest something you don't need. I take pride in finding the most efficient, easy to use & understand, and cost-effective marketing solutions for your business.
I am NOT a Media Company. Every day, small business owners are approached by local radio or TV stations, a billboard company, newspaper, even a yellow-ish phone directory, all stating how they are the PERFECT place to advertise. Small business needs media outlets - They help to get your message out. It is best, however, when businesses decide for themselves which marketing tools to use, not the company trying to sell them the product/service. You should control the situation - Making the decisions which best match your goals, plans & budget.
I am NOT trying to sell you a specific marketing product, system or solution.
I am NOT trying to sell you anything except myself. I do NOT promote a “Sure-fire, 100% Guaranteed, Never Fails” marketing system. I don’t suggest the same “perfect solution” to every client. I do what is best for YOUR business. There is no perfect progam, no magic system, and without question, no ONE solution which works for ALL businesses. My job is to figure out a personalized approach which works best for you.
I am NOT a "Budget Buster." Small businesses struggle to make every dollar count – I understand that. I help find low-cost, often FREE, solutions which can work for you. I never mark up third party services - If we use a printing company and the bill is $300, you pay $300, not $345…or more! I don’t bill for phone calls or emails, and never suggest something you don't need. I take pride in finding the most efficient, easy to use & understand, and cost-effective marketing solutions for your business.
What I AM
I’m a small business owner – Like you. I “get” small business because I AM small business. I know the struggles and limitations of the small business owner. I understand the need to maximize every dollar. I also know trying to “do everything” is stressful, and often not the best option. Small Business Owners need to seek the knowledge and expertise of others when and where necessary.
I’m a true partner. I like my clients to think of me as a remote employee, a sounding board for ideas or thoughts on marketing, advertising, customer service, and so on. For me, your success is also my success. I’m always looking for opportunities to promote your business to other business owners and the public. While not a true employee, I view my role as such, and respect the responsibilities which come with that.
I’m an experienced marketing professional. I’ve been in the business for 20+ years. I’ve worked in a variety of industries and have experience with a variety of marketing disciplines. I’ve worked on budgets ranging from just under $1,000,000 to barely over $5,000. I’ve dealt with large international companies to local Mom & Pop shops. I’ve held entry-level positions and been in upper management. I’ve done the grunt work and directed large teams of people. I’ve seen and done things from all sides, and use that variety of experience and knowledge to find the best solutions for you.
I’m a student of your business. My first objective when working with new clients – LEARN your business. Ask questions – LOTS of questions – and LISTEN to what you’re telling me. I want to learn more about your industry, as well as your business. How you do things, how you think, how you like to attack projects, problems, opportunities & more.
I’m a teacher of my “craft.” Despite the way some act/talk within my industry, and the heavy relience on metrics and data, marketing is not rocket science, in fact, some would argue it’s not science at all. However, there are basics rules and guidelines you should follow for effective marketing results. I want to educate and empower small business owners with these basic tools, giving you the ability to help yourself identify and use quality marketing solutions at affordable and attainable costs.
I’m a true partner. I like my clients to think of me as a remote employee, a sounding board for ideas or thoughts on marketing, advertising, customer service, and so on. For me, your success is also my success. I’m always looking for opportunities to promote your business to other business owners and the public. While not a true employee, I view my role as such, and respect the responsibilities which come with that.
I’m an experienced marketing professional. I’ve been in the business for 20+ years. I’ve worked in a variety of industries and have experience with a variety of marketing disciplines. I’ve worked on budgets ranging from just under $1,000,000 to barely over $5,000. I’ve dealt with large international companies to local Mom & Pop shops. I’ve held entry-level positions and been in upper management. I’ve done the grunt work and directed large teams of people. I’ve seen and done things from all sides, and use that variety of experience and knowledge to find the best solutions for you.
I’m a student of your business. My first objective when working with new clients – LEARN your business. Ask questions – LOTS of questions – and LISTEN to what you’re telling me. I want to learn more about your industry, as well as your business. How you do things, how you think, how you like to attack projects, problems, opportunities & more.
I’m a teacher of my “craft.” Despite the way some act/talk within my industry, and the heavy relience on metrics and data, marketing is not rocket science, in fact, some would argue it’s not science at all. However, there are basics rules and guidelines you should follow for effective marketing results. I want to educate and empower small business owners with these basic tools, giving you the ability to help yourself identify and use quality marketing solutions at affordable and attainable costs.